ICE Advertising Report
The Advertising Effectiveness report is one of many "flash reports" built into the Retail ICE software suite. These "flash reports" provide instant, up-to-date information and are comprised of the most commonly requested reports by thousands of retailers. The Sales Audit Report is also much more than just another "flash report" built into the Retail ICE software suite, it can be used to close the loop of your marketing programs.
Every business knows that Marketing will make or break your business. But until recently, many businesses have not been able to determine which of those marketing dollars are generating business versus which ones are not paying for themselves. Retail ICE allows you to implement a "closed-loop" marketing system by tracking every purchase to a specific marketing code that you identify. The Advertising Effectiveness report will then report to you how many sales each marketing campaign has generated.
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