ICE Customer Loyalty
Retail ICE® can help you drive shopper traffic into your store and keep them coming back for more once they become a customer. Studies have shown that it costs 5 times more to attract a new customer compared to selling an existing customer. With this in mind, we implemented a full featured CRM (Customer Relationshiop Management) module right into the software package. The CRM model works effortlessly with various parts of the software and the varying sales channels you'll use to sell your goods.
Our customer module can track and keep all of the vital information about your customers that is important to you. This information can also be used to generate highly targeted marketing campaigns to keep your customers coming back for more. This greatly reduces your marketing expenses while increasing your responses and ultimately your sales.
As customers are selected at the POS, Sales Order, or Internet site, the system starts to track all of their buying behaviors automatically. It also stores their vital information such as name, address, phone number, email address, etc. You can also customize these screens to store any information that may be relative to your business such as size information, complexion, spouse name, birthdays, etc.
Finding customers could not be any easier because you can tell the system how you want to find customers. You can choose name, phone number, frequent buyer card, customer loyalty card, drivers license, or virtually anything. Once a customer is selected, you'll have access to the many options offered in the CRM module such as: multiple shipping addresses for gift purchases, adding family members to the account, a built-in credit line, automatic frequent buyer points, customer price levels, customer notes, or the customers complete buying history.
You can also utilize the information you've collected on customers throughout other parts of the system to help you market your business. You can create mail pieces that target the specific buying habits of your customers or offer unique customer appreciation discounts for special occasions such as birthdays. As an example, suppose you were overstocked on Nike Air Jordan basketball shoes in size 13. You could quickly pull up a list of all customers who have purchased size 13 tennis shoes in your store and generate a mailing list of these customers. You could then generate a quick letter or postcard alerting them to your "special" discount just for them. Another example would be those customers who purchase the new style of Air Jordans every year. You could get the jump on other retailers by alerting all of the customers who have previously purchased Air Jordans about the newer style and when they will be available in your store.
The targeted mailing list is a great feature, but you still have to print the marketing piece and pay for postage. To reduce your marketing costs and increase your response rates even more, the system offers a blast email feature built into the software. Now, for the first time, with a couple of mouse clicks, you can email your promotions to your customers. This awesome capability allows you to stay in constant contact with your customer base, maintain brand awareness, and virtually eliminate traditional costs associated to direct marketing production.
To increase customer loyalty even further, Retail ICE also supports Customer Loyalty cards and has a full fledged Frequent Buyer program built into the system. The Customer Loyalty Cards can be custom printed with your store logo and can resemble many shapes and sizes such as credit card types, keychain formats, etc. The Frequent Buyer program (see Frequent Buyer section) allows you to establish points for purchases and will automatically keep a running total of points for you based upon your parameters.
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