Deals & Bundles:
Offer deals on products in your store and website. You could also create deals if shoppers purchase a bundle of products (i.e., $149 for jacket and matching gloves/scarf).
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With these tips, you can have a more successful holiday season in-store and online
No matter how hard retailers prep for the busiest time of year, many overlook some of the most important aspects that can increase sales. We have put together a few quick tips to help you get shoppers to buy from you before and after the holidays.
Offer incentives to holiday shoppers
Add To Your Website
Once you’ve created your incentives, it’s time to add them to your website and retail software. Make sure each offer has an action item (i.e., print coupon, purchase online, visit website or a specific landing page). If you add a form to your website, make sure it works (you’d be surprised how many conversions never reach the retailer’s inbox due to a lack of testing).
Inform Your Shoppers
Send personalized emails to inform shoppers of the deals you are offering. Start by segmenting your customers based on their brand preferences, prior purchases, brand preferences and demographics. Here are a few sample segments:
Once you’ve segmented your lists, set up 4 or 5 emails that include text, images, action items, videos and more. You should begin creating these emails NOW, so shoppers have plenty of time to see what you’re offering. These emails should be reused on all of your social media platforms. Below are a few of ideas for personalized emails:
Pro Tip:
In all of the emails, let shoppers know why they should shop with you. For example, you may offer validated parking with any purchase, offer free in-store babysitting while parents shop, free coffee and cookies (or mention the coffee shop next door), allow pets in-store.
NOTE: If you have integrated email marketing software, you can easily set up personalized and automated emails. Otherwise, you can export your email segments to a 3rd party email marketing tool (there are some free ones).
Stocking For the Holidays
You can’t bake a cake without eggs, just like you can’t run a retail business without supplies. Stock up on stored value cards, gift cards, receipt paper and barcode labels to ensure you have the resources necessary to have a successful holiday season.
A Seamless Checkout Process
Our final best practice will help you sell more in a shorter period of time, while keeping your shoppers (and cashiers) happy. Purchase temporary licenses from your POS provider for any temp staff you hire so they can ring up sales. Use tablets as an extra POS instead of full cash registers (this saves money and enables you to assist shoppers from anywhere in your store). Also, it’s always a good idea to have an extra EMV device to prevent any downtime if one of your devices malfunctions.
For Celerant Clients
We are offering Celerant clients additional incentives. These include EMV devices, temporary licenses, gift cards, and other resources our retailer clients need. Please contact us as soon as possible at sales@celerant.com for additional information.
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