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Increase The Success of Your Email Marketing with These 10 Tips
June 25, 2018 / 6 minute read / By Robert Josefs
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How to send more effective emails to sell more products
In today’s digital world, email marketing is a powerful tool for retailers. But simply sending promotional emails isn’t just enough. Unlocking true success means maximizing click-through rates, open rates, and conversions.
This article walks you through ten actionable tips to elevate your email marketing strategy and achieve desired results.
Tip 1: Keep your emails simple
Avoid bombarding your customers with information overload. Stick to one clear message per email, delivered short and sweet. Try to think quality, not quantity.
Tip 2: Send emails at the right times
It used to be that we would never want to send an email on Monday or Friday or too early or too late in the day, but those ‘rules’ have gone out the window now with consumers all equipped with smartphones and connected all day, every day. Track your metrics to find the perfect timing for each audience segment.
Tip 3: Make sure your emails are optimized for mobile
Today the world runs on smartphones. Make sure your emails are mobile-friendly, with clear visuals, responsive layouts, and easy navigation, offering a seamless experience on any device.
Tip 4: A/B test your email subject lines
Not sure which subject line will grab your customers’ attention? Run an A/B test.
If your retail software comes equipped with a built-in email marketing system then you can create different lists of your audience and send out the same email with two different subject lines. One can highlight your sales promotion, while the other takes a more personal approach.
This helps you get a better sense of which email performs better in terms of most open rates and allows the system to automatically send that email to the rest of your subscribers. It’s a simple way to optimize your emails and boost engagement.
Tip 5: Clean your email list often
Not everyone loves your emails every time. And that’s okay.
Instead of blasting everyone (and risk getting banned), focus on your most engaged subscribers. Run a quick report and remove people who haven’t interacted in the past two years. This keeps your list fresh and ensures your messages reach those who really care, boosting response rates and overall campaign effectiveness.
Tip 6: In your subject lines ‘tell’, don’t ‘sell’
Subject lines that are clearly trying to ‘sell’ typically perform worse than subject lines that might be more educational or informative. Instead of talking about how great your products, company, or promotion is, explain more about why and what you are showing.
Tip 7: Send from a recognizable email address
First impressions matter, especially in emails. If your audience doesn’t recognize who the email is coming from, they typically will not open it. If the ‘Sent From’ clearly states your company name, there’s no need to repeat your company name in the subject line. Sending from a recognizable email address can have a positive impact on your email open rates.
Tip 8: Send from your own domain name
While you might have your own personal Gmail or Yahoo email accounts, remember to always send your promotional emails from your website’s domain name. If you don’t have one, it’s time to get one. This can also help increase the email conversions.
Tip 9: Offer different opt-in list type options
Let your customers make the choice. Instead of bombarding them with all your updates, let them choose what type of content they want to see. Offer different opt-in lists on your website or signup forms, covering different interests and product categories. This way, they get the personalized content they crave, and you get higher open rates and happier customers.
Tip 10: Send more frequent emails to smaller segmented lists
Tired of email campaigns that fall flat? Unleash the power of targeted personalization.
Segment your lists based on customer preferences and purchase history. This data lets you send relevant emails to smaller groups. Think of it like having the power to create and send special deals to your frequent shoppers, or restock alerts for specific product categories. This data-driven approach significantly boosts engagement, improves overall campaign performance, and sends your ROI soaring.
Remember, email personalization and segmentation can be real game-changers for a retail business. By tailoring your emails to specific groups, you create a win-win situation: happy customers and a thriving business.
Ready to Tap into the Power of Email Marketing? Here’s Where You Start
At Celerant, we understand the power of integrated retail solutions. Our all-in-one SaaS-based Retail POS System goes beyond a mere POS, featuring a robust email marketing module that works seamlessly with your sales data.
Ready to learn more? Download our eBook to learn more tips and tricks and discover how you can increase the success of your email marketing by more than 6x!!
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